Del Mar · San Diego · SoCal

Seaside Ridge — Del Mar North Bluff

Stalled

929 Border Avenue, Del Mar, CA 92014

Project Type
Multifamily Rental
Units Proposed
259
Date Filed
October 4, 2022
Date Denied
May 19, 2026
Delay
43 months

A proposed 259-unit apartment development on a vacant 6.9-acre bluff site at 929 Border Avenue on the northern edge of Del Mar, overlooking the Pacific Ocean north of Dog Beach. Landowner and applicant: Carol Lazier, a San Diego philanthropist. Project representative: Darren Pudgil. The project includes 71 studios, 131 one-bedroom, 38 two-bedroom, and 19 three-bedroom units. Of 259 total units, 85 are deed-restricted affordable: 42 for households earning 30–50% AMI (in Del Mar, serving workers earning ~$30,000–$50,000 per year in a city where the median income exceeds $150,000), and 43 moderate-income units. The 42 low-income units would satisfy 37% of Del Mar's entire state-mandated low-income housing obligation. A preliminary application was filed October 4, 2022 under SB 330 and Builder's Remedy, based on Del Mar lacking an HCD-certified Housing Element — a status not resolved until May 31, 2023. Del Mar's planning department issued four "incompleteness determinations" (April 2023, June 2023, September/October 2023, December 2023), each citing missing materials related to CEQA, the Coastal Act, LCP amendment, and rezoning. The developer filed suit in February 2024; a judge dismissed it for failure to exhaust administrative remedies. The developer appealed to the City Council in July 2025; in September 2025 the Council unanimously declined a de novo hearing. The developer refiled suit in October 2025. In December 2025, California Attorney General Rob Bonta issued a formal warning letter stating Del Mar's conduct "could be seen as a deliberate attempt to avoid an adjudication." Del Mar's City Council voted unanimously on May 19, 2026 to deny the application as incomplete — even as the developer's attorney argued it had been automatically deemed complete when the city missed its 60-day post-appeal deadline. The developer says the city faces $2.6M+ in fines and has pledged to continue litigation. The project is in active legal proceedings as of May 28, 2026. The same May 19 meeting, the Council initiated a North Bluff rezoning process, conceding some development is inevitable.

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Timeline

November 3, 2020Luxury Hotel Defeated by Voters on Same Site

Del Mar voters reject a ballot measure that would have allowed a 200-room luxury resort hotel on the same 6.9-acre bluff at 929 Border Avenue. The same site the city will later call too "beautiful and fragile" for housing was acceptable for a luxury hotel.

Patch San Diego
October 4, 2022Preliminary Application Filed Under SB 330 / Builder's Remedy

Carol Lazier submits a preliminary development application for the 259-unit Seaside Ridge project at 929 Border Avenue, filed pursuant to SB 330 and Builder's Remedy. At the time of filing, Del Mar does not have an HCD-certified 6th Cycle Housing Element. Case No. PDA22-001.

City of Del Mar official project page
March 30, 2023Full Project Application Filed

Within the required 180-day period, Lazier submits a full Coastal Development Permit application (CDP23-008) and associated materials for the 259-unit development.

City of Del Mar official project page
April 27, 2023First Incompleteness Determination

Del Mar Principal Planner Matt Bator issues the first incompleteness determination, stating the application is "incomplete and not supported by law." The letter argues Del Mar's Housing Element is already "in substantial compliance" — a position that will prove untenable when HCD does not certify the Element until May 2023.

Patch San Diego
May 31, 2023HCD Certifies Del Mar's Housing Element — Seven Months Late

HCD formally certifies Del Mar's 6th Cycle Housing Element as in substantial compliance — seven months after Lazier's preliminary application was filed. Seaside Ridge argues Builder's Remedy vested at filing and remains applicable. The city argues certification ends Builder's Remedy eligibility.

City of Del Mar official project page
June 30, 2023Second Incompleteness Determination

After the developer resubmits on June 1, 2023, Del Mar issues its second incompleteness determination.

City of Del Mar official project page
December 20, 2023Fourth Incompleteness Determination

Del Mar issues its fourth incompleteness determination after two additional resubmissions. The city's position: the application cannot be complete without CEQA compliance materials, Coastal Act compliance materials, LCP amendment, and zoning change. The developer's position: Builder's Remedy requires ministerial processing without these materials.

City of Del Mar official project page
February 29, 2024Developer Files Lawsuit — "Enough Is Enough"

Carol Lazier files a lawsuit in San Diego County Superior Court alleging Del Mar violated multiple state housing laws. Pudgil: "Enough is enough. Having exhausted all other options and after four project submittals and subsequent denial letters from Del Mar, we have no other option than to file suit."

Coast News
August 26, 2024Lawsuit Delayed Pending La Cañada Flintridge Decision

Seaside Ridge voluntarily delays its lawsuit to await the La Cañada Flintridge Builder's Remedy case. Pudgil: "We requested this continuance to give time for the La Cañada Flintridge case to play out and to give the city of Del Mar another chance to reconsider its position before the courts decide for them."

Coast News
October 1, 2024Judge Dismisses Lawsuit — Must Exhaust Administrative Remedies

A San Diego County Superior Court judge dismisses Lazier's lawsuit, ruling the developer must first appeal the incompleteness determination to the City Council before seeking court intervention.

KPBS
July 18, 2025Developer Demands City Act on Application

Seaside Ridge presses Del Mar to either formally declare the application complete or place the matter on a City Council agenda. "It's time for the city, and specifically the city council, to step up and make a formal decision on our project one way or the other." (Pudgil)

North County Pipeline
September 1, 2025City Council Unanimously Declines De Novo Hearing

The Del Mar City Council unanimously declines to order a de novo hearing on the developer's appeal, sending the developer back to court.

Coast News
October 16, 2025Developer Refiles Lawsuit

Following the City Council's September refusal, Lazier refiles a lawsuit against Del Mar in San Diego County Superior Court, alleging bad faith and seeking a court order requiring the city to process and approve the application.

KPBS
December 8, 2025AG Bonta Issues Formal Warning Letter

California Attorney General Rob Bonta issues a warning letter to Del Mar stating the city's conduct "could be seen as a deliberate attempt to avoid an adjudication regarding the applicability of the Housing Accountability Act's Builder's Remedy provisions." Threatens penalties under AB 712 (effective January 1, 2026). Tells Del Mar to either process the application without further delay or deny it so the developer can seek court relief.

Coast News
December 19, 2025Del Mar Responds to AG — Denies Bad Faith

Del Mar's City Attorney Ralph Hicks sends a letter to the AG's office arguing the warning letter "appears to echo misrepresentations" from Seaside Ridge officials. Del Mar states it has offered to collaborate on joint planning but received "outrageous, bad-faith demands" in return.

Coast News
May 19, 2026City Council Unanimously Denies Application — Concedes North Bluff Development Inevitable

The Del Mar City Council votes unanimously to deny the Seaside Ridge application as "incomplete." The developer's attorney Brooke Miller (Sheppard Mullin) argued the application was automatically deemed complete when the city missed its 60-day post-appeal determination deadline. Pudgil: city faces $2.6M+ in fines and "we are optimistic the court will rule favorably." Council simultaneously initiates a North Bluff rezoning process — conceding housing on the bluff is inevitable. Most recent action as of May 28, 2026.

Coast News

Who Was Involved

Supporting
Carol Lazier
Seaside Ridge LLC
Landowner / Applicant

Named plaintiff in both lawsuits against Del Mar. Has pursued the project through four incompleteness determinations, one dismissed lawsuit, a City Council appeal, and a second lawsuit. Attorney argues application was automatically deemed complete when the city missed its 60-day post-appeal determination deadline.

Rob Bonta
California Attorney General's Office
California Attorney General / State Enforcement

"The City's conduct to date could be seen as a deliberate attempt to avoid an adjudication regarding the applicability of the Housing Accountability Act's Builder's Remedy provisions." (December 2025 warning letter). Threatened penalties under AB 712. Told Del Mar to either process the application without further delay, or deny it so the developer can seek court relief.

Opposing
City of Del Mar
City of Del Mar
Local Government / Serial Incompleteness Determinator

Four incompleteness determinations citing missing CEQA, Coastal Act, and Local Coastal Program materials. City Manager Ashley Jones: incomplete due to developer's "steadfast refusal" to submit LCP amendment materials. City Attorney Hicks: AG letter "appears to echo misrepresentations" from developer. May 19, 2026: unanimous Council denial. Simultaneously initiated North Bluff rezoning process, acknowledging some development is inevitable.

Terry Gaasterland
City of Del Mar
Mayor / Housing Liaison / City Spokesperson

"Changing what can be built on a beautiful, fragile bluff like this one is an extreme one. This is a coastal bluff, and that means the Coastal Commission has to weigh in and the application lacked those materials."

Neutral
California Department of Housing and Community Development
State of California
State Housing Regulator / Housing Element Certifier

Certified Del Mar's 6th Cycle Housing Element on May 31, 2023 — seven months after Lazier's preliminary application was filed. The belated certification is central to the Builder's Remedy eligibility dispute: Seaside Ridge argues Builder's Remedy vested at the time of filing and remains applicable; the city argues the certification ended Builder's Remedy eligibility.

How It Was Obstructed

Builder RemedyBuilder's Remedy
Invoked by City of Del Mar (Planning Department) · April 27, 2023

Del Mar's primary obstruction mechanism: four serial "incompleteness determinations" (April 2023, June 2023, September/October 2023, December 2023) declaring the project application lacks materials for CEQA compliance, Coastal Act compliance, LCP amendment, and rezoning. This is distinct from a formal denial — an incompleteness determination prevents the application from being formally processed and forces the developer into an administrative appeal loop before courts can intervene. The AG described this approach as a potential "deliberate attempt to avoid an adjudication." The cycle has run 3.5 years without a formal up-or-down vote on the project's merits. NOTE: unlike most Builder's Remedy cases, Del Mar is a coastal city — Coastal Commission approval of any LCP amendment is a genuine additional requirement, adding a second state agency to the review chain.

SucceededAdded 43 months of delay
CEQACalifornia Environmental Quality Act
Invoked by City of Del Mar · April 27, 2023

Del Mar cited CEQA compliance and California Coastal Act compliance requirements as the basis for all incompleteness determinations. The city argued the developer must submit materials for a Local Coastal Program amendment before the application can be processed. The Coastal Act layer adds a genuine complication: any LCP amendment requires California Coastal Commission approval — a separate state agency operating independently from HCD and the Attorney General.

SucceededAdded 43 months of delay

Sources

Seaside Ridge Development Applications — City of Del Mar Official Page
City of Del Mar

Official city project page. Contains all four incompleteness determination dates and letters, full application history, and official documents. Primary source for the chronological sequence.

Del Mar Rejects Seaside Ridge, Concedes North Bluff Housing Likely
Coast News2026

Most recent coverage. Confirms May 19, 2026 unanimous denial. Contains attorney argument about automatic completeness. Confirms North Bluff rezoning initiative.

Del Mar City Council — May 19, 2026 Denial (Official News Flash)
City of Del Mar2026

Official news flash confirming: "The City Council voted unanimously May 19 to uphold a staff recommendation to deny an incomplete entitlement application for Seaside Ridge." Confirms 259 units, 6.2 acres, one dwelling unit per acre current zoning.

Del Mar Pushes Back, Requests Meeting with Attorney General's Office
KPBS2026

Coverage of Del Mar's response to AG Bonta. Confirms one-unit-per-acre current zoning.

State AG Issues Warning Letter to Del Mar Regarding Seaside Ridge
Coast News2025

Best Coast News source for AG letter. Contains full Bonta "deliberate attempt to avoid adjudication" quote.

AG Bonta Warns Del Mar Could Face Penalties Over Stalled Affordable Housing Proposal
KPBS2025

Best source for the December 2025 AG warning letter. Contains full Bonta quote, AB 712 context, Gaasterland's "beautiful fragile bluff" quote.

Seaside Ridge Delays Del Mar Lawsuit Pending La Cañada Flintridge Case Ruling
Coast News2024

Covers voluntary lawsuit delay and La Cañada legal strategy.

Seaside Ridge Developer Sues Del Mar for Denying Application
Coast News2024

Coverage of first lawsuit filing. Contains "Enough is enough" quote and Builder's Remedy legal theory.

Del Mar Housing Project Offers Key Test of Untested State Housing Law
Patch San Diego / Voice of San Diego2023

Best early overview. Confirms unit breakdown: 42 low-income + 43 moderate + 174 market-rate = 259. Describes site history. Confirms 113 low-income RHNA obligation.

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